BRAND IDENTITY
A brand identity is more than just a logo. The goal is to have an ownable brand that is professional, recognizable and authentic.
Building a brand identity that stands out and supports your business goals is an
important investment. Our team has a proven track record of elevating brands across
various industries. From brand launches for start-ups to rebranding 30 year old
businesses - our approach is strategic and results-driven, ensuring that your brand
stands out and appropriately represents your business.
“I got the chance to work with Mango, since before we had the visual identity of the company. What a great pick! It was such a pleasure walk trough all the stages, from getting help on the name, to building a whole cohesive image around our brand. For us it was very important to also build a Brand Identity guideline that we could pass on to other people so they could understand the brand. Mango and his team always delivered on time and right on point ”
Oscar Goya, Brand Founder | I think She Is, Miami, FL.
our process
As a full-service agency, our team takes a comprehensive approach to the development
of your brand identity. With fair project-based pricing, we ensure you are equipped with
every asset you need to effectively market and promote your business in today's digital
and physical environments. Our process is clear, professional, and consistent.
discovery
We begin by working with you to collect information about your business, your
aesthetic preferences, and other information that is unique to your brand.
discovery
We will send you our comprehensive design questionnaire to learn about your business, mission, goals, and your desired client or consumer.
we dive in
We review your completed questionnaire, any additional information you've provided, then research your competitive
landscape and your target audience/client or consumer. With
this information, we will create the
foundation for your custom branding.
DEVELOPMENT
Once we have a clear understanding of your business and preferences, we begin
developing several concept groups for your main logo design. We further define
these through 2-3 rounds of iteration in which we collect your feedback. At the end
of this phase, we will have worked together to develop and finalize a logo that best
represents your brand and business goals.
logo design
We deliver 2-3 initial logo concepts groups with with use cases for both physical and digital deliverables.
We will then work with your feedback and tweak until it's absolutely perfect.
brand design
Next, we nail down your secondary logo, submark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it
come to life.
brand collateral
Once your primary branding is in place, we develop any additional brand collateral add-ons, and you have
two revisions to make sure they are perfect.
social media graphics
We will create platform specific customizable toolkits. These assets will align with your brand colors, fonts,
patterns/textures, logos and logo marks allowing for easy text changes as necessary.
delivery
After we finalize all assets, we package and render everything for delivery. This
includes all file formats you will need for any application (from printing physical
goods to digital applications). For our Branding Packages we will also finalize your
Brand Identity Guide and other brand assets for delivery.
Brand Launch
Once we have received your approval on your assets, all final logo
and collateral files will be delivered in organized folders via
Dropbox, and you are ready to debut your new brand to the world.
packages
We understand that every business has unique branding needs and goals. That's why we offer three distinct tiers of branding identity services, designed to cater to a range of requirements and budgets. Whether you're looking for a striking logo to establish your presence or a comprehensive branding package to create a cohesive and memorable identity, our team of experts is here to help your brand stand out and thrive.
base logo
The face of your brand.
The Base Logo Package is ideal for businesses that have a clear brand vision.
They primary need is for a logo and corresponding assets.
Brand Launch
Image Is Everything: Take Control of Yours
The Brand Launch Package is optimal for businesses who's goal is to evolve their brand or rebrand and require assets in addition to a full logo.
branding+
Expert Strategic Guidance For Your Brand
The Branding+ Package is designed for businesses who want to create a
brand reinforced with strategies that will maximize the effectiveness of their newly created assets.